Milujem nátierky

február 2013 | PALMA, a.s.

In cooperation with our client PALMA, we designed a web portal for all spread aficionados. The page features recipes for vegetable, cheese, egg, garlic, and onion spreads (avoid those on before your first date), but also for sweet or meaty spreads. The “spreadpedia” also explains how to chop an onion with no tears in your eyes, or what is there to know about wild garlic.

Milujem nátierky - web community portal

Portal solution

Community portal for all spread lovers features a motivational reward system; the members can collect points and rewards for their activity, such as the heavy breath trophy for five favorite garlic spreads, or the Watson trophy for multiple uses of the search feature.

Naturally, the “spreadpedia” allows the users to upload their recipes, or become friends with other spread lovers. The content management system allows administration of community members, recipes, or articles.

Technological features

We programmed the portal to be responsive and automatically adapt to the resolution of the device that displays it. If the user views the page on a desktop computer with a high-resolution screen the page uses the entire size of the large screen, but if the user views the page via a mobile device, the elements of the site rearrange, adapt, or don't display at all. The responsive design does not require developing a separate version of the page for mobile devices, saving costs of the client.

As with other websites, this portal has implemented microdata for detailed indexing and improved data comprehension by search bots. Thanks to microdata, the search results display additional information about recipes, such as ratings, preparation time, or the image of the recipe.

our work

  • concept and structure
  • graphic design
  • mobile optimization
  • HTML5 and CSS3 animations
  • CMS / administration
  • community and motivation system
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