Digital marketing campaign
In the event of launching 8ocho as the new product of the PALMA Company, we prepared a new presentation website, providing the client with a detailed concept, wireframes, design, and programming.
The website was launched together with an interactive educational marketing promo banner campaign focusing on a target group of young people interested in healthy cooking. Every week, we explained how to recognize a quality olive oil, as well as different steps of its production in an entertaining quiz. The users got a green olive for every correct answer. Once they collected all the olives, they got a chance to win various prizes.
Another noteworthy feature of the web is the animated oil production process divided into 8 parts using HTML5 and CSS3 animations, ensuring proper functioning on all mobile devices. To promote the product launch, we designed different print materials, posters, ads, and stoppers. Furthermore, we created an educating game to be launched soon :)
